Tennis Australia moves creative account to BMF

Kalila Welch

May 9, 2023 10:39

Tennis Australia has appointed BMF as its new creative and strategic agency of record following a competitive pitch process.

Mumbrella understands the last creative agency formally appointed by the sports organisation was Clemenger BBDO Melbourne in 2019, however, Mumbrella understand the agency was not the incumbent. Tennis Australia has since collaborated with indie firm Sunday Gravy on a campaign to promote the United Cup.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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