Tenplay updates Apple TV offer

The Ten Network has given its Tenplay app on Apple TV a facelift after months of research understanding how viewers use the service.


The announcement:

From today, viewers have a brand new way to enjoy their favourite shows from TEN, ELEVEN and ONE on-demand, with the launch of a new tenplayapp on Apple TV.

The new app for Network Ten’s industry-leading online catch-up and streaming service has been created to utilise the fourth-generation Apple TV. It was developed after months of extensive research among consumers. With unique features and functions, the tvOS app gives users the most dynamic tenplay experience ever, delivered straight to their living rooms and HD television screens.

Displaying an engrossing image-rich design, users will be engaged further through unique show trivia facts appearing while videos load.

Network Ten General Manager, Digital, Liz Baldwin, said: “The new tenplayapp is a fantastic way for viewers to experience immediate access to Ten’s unique and premium online video content on the big screen with the whole family.

“Available anytime and for free, the tvOS app follows tenplay’s successful launch on Apple TV last year, which has already proved to be one of our most popular digital platforms. The new app offers a beautiful user-friendly experience, delivering smooth entry to video playback via new features, including next episode auto play and a ‘continue watching’ function.

“From today, viewers can use the app straight away to catch up on some of the most popular shows in Australia, including MasterChef Australia, Australian Survivor, The Bachelorette Australia, Todd Sampson’s BodyHack, The Wrong Girl, The Project 7pm and many more.”

tenplay spans 12 digital platforms and is part of Ten’s “TV Everywhere” strategy, which puts viewers in control of how they watch our hit shows, when they want to watch them and on what device they want to watch them on.

Over the past year, the numbers of unique visitors to tenplay grew 14% to more than 24 million and the number of video segment views jumped 26% to more than 223 million. Last month, tenplay achieved a record 33 million video segment views in just one month.

The tenplay app is available now for free in the App Store on Apple TV.

Source: Network Ten press release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.