Ten’s Dancing With The Stars premieres to 593,000 metro viewers

Ten’s Dancing With The Stars has returned for 2020 with 593,000 metro viewers tuning in. 2019’s premiere drew 621,000 metro viewers on a Monday night.

Ten’s chief content officer, Beverley McGarvey, said the network was happy with the result, despite the drop from 2019.

Dancing With The Stars had a subdued launch for Ten on Sunday night

“The first episode of the new season of Dancing With The Stars was great family entertainment and we are very happy with the audience numbers last night and the year-on-year timeslot growth it achieved.

“Our fantastic celebrities, wonderful hosts and judges did a brilliant job. Craig will be back on the judging panel next week for our first elimination. This series has only just kicked off and the best is absolutely still to come,” said McGarvey.

In the same timeslot, Nine’s Married At First Sight shot back above 1m metro viewers to 1.091m after dropping below it for the first time since its launch last week to 992,000 last Thursday.

Seven’s My Kitchen Rules again failed to find a substantial audience and drew 476,000 metro viewers in the same slot. ABC’s Grand Designs had 599,000 metro viewers in the same slot.

Nationally, MAFS brought in 1.493m, Grand Designs 883,000, Dancing With The Stars 804,000 and MKR 730,000.

MAFS was the most-watched program overall on Sunday and topped all three of the key advertising demographics. MKR didn’t land in the top five in any of the three – 16-39s, 18-49s and 25-54s – while Dancing With The Stars took fifth place in the 18-49s and 25-54s.

Seven also aired the Bushfire Bash, an all-star cricket match raising funds for bushfire relief. 576,000 metro viewers tuned in for the match and 878,000 national viewers, while 216,000 metro viewers tuned in for session two of the Australia vs England women’s T20 match beforehand.

Of the news offerings for the evening, Seven News was the most-watched with 1.083m metro viewers and 1.603m nationally. Nine News drew 959,000 metro and 1.305m nationally, and ABC News 750,000 metro and 1.125m nationally.

Overall Nine took the win on Sunday, holding a 23.9% primary channel share and 32.1% as a network. Seven held 16.8% and 24.8%, ABC 14.5% and 18.9% as a network, and Ten 12.7% and 18.3%. SBS secured 3.8% and 5.9%. 9Go was the most-watched multi-channel with a 4.1% share.


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