Ten’s Saturday audience share falls to 6.8%

Ten’s share of the metro television viewing audience on Saturday night was just 6.8%, well behind the ABC’s 11.8%, Nine’s 16.0%, and Seven’s winning 23.7%.

It wasn’t, however, Ten’s worst performance across the ratings week, with the channel slipping to just 5.6% last Sunday. Ten’s best performance across the week was on Thursday, when it had a 13.8% share.

Ten largely competes in the under 50s demographic

Ten’s most-watched program on Saturday night was 10 News First, which attracted 259,000 metro viewers, a figure which climbed to 377,000 with the addition of regional viewers.

In entertainment, a repeat of Bondi Rescue had just 188,000 in the five capital cities, and 277,000 nationally.

By comparison, Seven’s news offering – which screens one hour later than Ten’s – had 767,000 metro viewers and 1.168m across the country.

Nine News won the metro battle, with 785,000 viewers – winning decisively in Sydney and Melbourne, but falling behind Seven in Perth, Adelaide and Brisbane.

Nine News had less viewers in the regions – 250,000, compared to Seven’s 401,000 – giving Seven the edge nationally. Nine’s national figure was 1.035m.

The Queen Elizabeth Stakes Horse Racing on Seven had 577,000 metro viewers, and 902,000 in total.

Also on Seven, the AFL clash between the Adelaide Crows and the North Melbourne Kangaroos had 561,000 metro viewers – 180,000 in Melbourne and 137,000 in Adelaide.

Seven also won the evening on a network basis, with 35.2% of the TV viewing audience watching its primary and multi-channels. Nine remained in second place, with 29.2%, while the ABC Network had 18.5%. Ten had 10.10%, ahead of SBS’ 6.9%.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.