TerryWhite Chemmart is launching a dedicated retail media network that will see it leverage its 600 community pharmacies across Australia.
TWC Connect is built upon the Zitcha retail media platform, and will “enable new opportunities in onsite and offsite media channels including Facebook, YouTube and Google, for TerryWhite Chemmart, with the potential to expand the offering into other channels on the horizon”.
Terry White Chemmart’s brand partners will use Zitcha’s automated platform to access greater segmentation, targeting, and personalisation at scale. “Closed-loop attribution” allows brand clients greater visibility and performance on advertising spend.
Terry White Chemmart has also integrated its two-million-strong Rewards Plus loyalty program members into the myTWCapp, with brand partners Bayer, L’Oreal and Unilever already existing users of the platform.
Nick Hinsley, chief revenue officer, Zitcha said: “Retail media is transforming the way retailers, their brand advertisers and customers interact, creating a more curated and personalised shopping experience for customers.
“TerryWhite Chemmart understands the immense opportunities building and operating a retail media network can deliver and are looking forward to partnering with Zitcha, to work alongside our strong team of specialists.”
TerryWhite Chemmart is the latest major retail chain to launch its own retail media network, following the recent success of Coles360 and Woolworths’ Cartology.
PwC predicts the Australian retail media market will be worth north of $3 billion by 2027.
