Tetley goes totally random in first work from 303 MullenLowe
Tetley is attempting to reposition for a new generation of tea drinkers in its first campaign since appointing 303 MullenLowe as its lead integrated comms partner in December.
The integrated campaign, ‘Spill the Tea’, taps into the acts of exchanging gossip and confessions over a cup of tea, as part of the global tea brand’s ongoing brand transformation.
Aiming to tackle young consumers (aged 18-35) tendency to choose other beverage options over a cup of tea, the campaign’s slightly kooky tone seeks to redefine the role of tea in young people’s social lives.
