TFM Digital welcomes new general manager and CEO
TFM Digital has expanded its senior team with Tim Harper-Russell joining as general manager and founder Taylor Fielding moving to a newly-created CEO role.
Harper-Russell will help drive a new chapter for the agency by leading the day-to-day operations.
He joins TFM Digital following six years as group business director at Wavemaker, overseeing a portfolio of key accounts including Domino’s, Caltex, Tourism Whitsundays, and AutoSports Group.
Fielding said: “It’s a bold move from Tim, who is so uniquely talented and his award-winning background makes for envious reading. It’s further evidence of the rude health in the indie sector and its attractiveness for talent.
“And for us at TFM it’s a sign towards expanding into new areas and I can’t wait to see what the next chapter in our journey brings.”
Tim Harper-Russell and Taylor Fielding
Harper-Russell said joining an indie like TFM was a no-brainer for him.
“I’ve been admiring the TFM trajectory from afar,” he said.
“Taylor has been pioneering the franchise space through his work with TFM, as well as his role with IMAA and working closely with FCA. He and the team have built some serious momentum.
“Those who know me, know I’m all about growth… growth for my clients, my people and for my agency, and this role is the perfect opportunity to lean into my passion to deliver meaningful outcomes across all of these pillars. I can’t wait to sink my teeth in and see where this next chapter can take us.”
Harper-Russell has over two decades of senior media and advertising roles within agencies like Carat and Wavemaker and sales-side experience working at DMG Radio.
TFM Digital clients include Goodstart Early Learning, Poolwerx, City Cave, and Eureka Furniture. The company reported a 29% growth in the past year, despite the challenging economic climate.
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