Thankyou Group appoints Compass Studio to its public relations

Thankyou Group has appointed PR and digital marketing agency Compass Studio to lead its communications work in Australia.

Luke Dean-Weymark, co-founder and co-director of Compass Studio, said Thankyou was a brand that he had wanted to partner with since the agency’s launch in 2017.

Thankyou Group has hired Compass Studio

“Despite being a smaller agency, we have a proven track record of having the hustle and agility to implement large-scale campaigns for some of the world’s biggest brands. Thankyou has always been a category and industry disrupter, with the overarching goal of giving back. Our teams align on values and purpose, and Compass Studio is nimble and passionate enough to take on account like this and service it in a way that makes a truly meaningful impact,” Dean-Weymark said.

Thankyou produces toiletries and personal care products, donating 100% of its profits to helping people in need.

Compass Studio has been engaged ahead of the brand revealing some major changes in the second half of the year.

Other recent additions to the agency’s client list include Frontier Pets, Australian Organic Co, Seabin Project, Two Hands and Jasper Coffee.

Dean-Weymark said: “A lot has changed in 2020, and this includes how we market. Agencies need to be very aware of the social, economic and environmental issues informing social consciousness right now and develop strategies that speak authentically to these concerns.

“At Compass Studio, we’re independent so we have no agenda but to create long term social and environmental impact for our partners. We hope that brands continue to question if the bigger agency players can authentically do this and place their spend in values-aligned partners.”


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