‘That just doesn’t cut it anymore’: Universal Pictures had to ‘go to the next level’ with Furiosa campaign
Run of the mill film campaigns aren’t enough in 2024 according to the director of marketing for Universal Pictures ANZ, and their effort for the current #1 film in Australia, Furiosa: A Mad Max Saga, is an example of that.
The movie’s stars, Chris Hemsworth and Anya Taylor-Joy, director George Miller and producer Doug Mitchell hit Sydney earlier this month to promote the fifth film in the Mad Max franchise and one of the media calls included “a media call like no other”.
The cast and crew participated in a unique photo shoot where they posed for photos on Sydney’s Harbour, flanked by the legendary ‘Interceptor’ vehicle from the Mad Max films, and ‘Cranky Black’ Furiosa’s car from the new film, while the famous War Boys chanted from atop the Harbour Bridge.
It boggles the mind how this movie is seemingly flopping. It has everything going for it. Solid stars, an established IP and also a follow up to the cult success that was Fury Road. It has great reviews and lots of marketing presense.
Yet the general audience just aren’t coming out.