The 20 ads that sum up Super Bowl 2011

Today marked the Super Bowl. For creative advertising, the half time break is, well, the Super Bowl of advertising.

I’ve pulled out the 20 ads that best sum up this year’s crop.  

(The video player may take a few seconds to appear, so bear with it…)

Most Twitter-melting ad:

Bieber & Ozzy – Best Buy

Ad that makes an ironic reference to advertising:

Chevy / Miss Evelyn

Ad that pays tribute to the 1984 Apple Super Bowl ad:

Motorola – Empower

Least necessary celebrity cameos:

Mercedes – Diddy

Kim Kardashian – Shape Ups

Good idea, well executed:

Carmax – Candy Store

Cutesy ad making the most of a pointless automotive feature

Chevy – Status

Best ad with monkeys

Career Builder – Parking Lot

Best ad making the most of the recession:

Chrysler: Imported from Detroit

Best ad with an intelligent car

Chevy – Tommy

Ads to make you feel nostalgic

Hyundai Anachronistic City

NFL American Family

CarMax – Gas Station

VW – the Force

Best twist

GroupOn – Tibet

Ad where baby becomes a projectile

HomeAway Test baby

Ad with talking baby:

E*Trade – Tailor

CGI disappointments:

Coca Cola – Siege

Kia – Epic Ride

The obligatory Dorito’s Ad

Best Part

(You can see all the ads on AdWeek’s video player.)

Tim Burrowes



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