Opinion The 20 ads that sum up Super Bowl 2011 February 7, 2011 7:18 by Tim Burrowes 9 Today marked the Super Bowl. For creative advertising, the half time break is, well, the Super Bowl of advertising. I’ve pulled out the 20 ads that best sum up this year’s crop. (The video player may take a few seconds to appear, so bear with it…) Most Twitter-melting ad: Bieber & Ozzy – Best Buy Ad that makes an ironic reference to advertising: Chevy / Miss Evelyn Ad that pays tribute to the 1984 Apple Super Bowl ad: Motorola – Empower Least necessary celebrity cameos: Mercedes – Diddy Kim Kardashian – Shape Ups Good idea, well executed: Carmax – Candy Store Cutesy ad making the most of a pointless automotive feature Chevy – Status Best ad with monkeys Career Builder – Parking Lot Best ad making the most of the recession: Chrysler: Imported from Detroit Best ad with an intelligent car Chevy – Tommy Ads to make you feel nostalgic Hyundai Anachronistic City NFL American Family CarMax – Gas Station VW – the Force Best twist GroupOn – Tibet Ad where baby becomes a projectile HomeAway Test baby Ad with talking baby: E*Trade – Tailor CGI disappointments: Coca Cola – Siege Kia – Epic Ride The obligatory Dorito’s Ad Best Part (You can see all the ads on AdWeek’s video player.) Tim Burrowes Tim Burrowes Tim Burrowes is the founder and content director of Mumbrella. He's written about media and marketing in Australia, the Middle East and the UK. topics Advertising, Super Bowl Share Tweet Share Comments: 9 Add Comment Smash 7 Feb 11 HAHA Chevy Tommy ad… classic! Reply Dan 7 Feb 11 Christ..how crap is Australian creative when you watch some of these ads. It’s depressing Reply Dave 8 Feb 11 Wow, makes the Aussie ad agencies look like kids in a star wars suit! Reply version 8 Feb 11 Doritos – Gold! Reply JustinB 8 Feb 11 Bieber is funny … who knew? Reply BitchDigital 8 Feb 11 2 words. Sam Kekovich. Take a good concept and bore the shit out of us with it. It was funny for the first week the first time. Then it became SHIT!!! Reply Mike 10 Feb 11 What makes these ads “best”? Funny? Engaging? Educational? (re: Oz ad industry) How about a radical measure: whether they either increase sales. Something that won’t be known until much later. Hopefully, the measure that the people who pay for them care most about. If an ad doesn’t increase sales, it’s a waste of money. Regardless of funny, engaging, educational, etc. Reply Bertie 18 Feb 11 I think the Siege is amazing with magic graphics but does it sell coke? Would love to see it on a Cinema screen or better bstill turn it into a movie Reply GreatStrategy 2 Mar 11 lol loved the Doritos and VW ads. Reply Have your say Name Email Address (optional) Website (optional) ADVERTISEMENT Most Discussed 122 Comments Sky News drops Outsiders from schedule after sacking of Mark Latham 50 Comments Sky News sacks Mark Latham and refuses to say whether Outsiders will remain on air 47 Comments Why that Pepsi ad isn’t as bad as you think it is 37 Comments 457 visa axing to hurt PR industry with ‘PR manager’ to be removed from temporary visa list 35 Comments Job cuts, one brand and the future: Will Fairfax get it right this time around?