The 2024 roundup: These were the standout creative pitches of the year
Mumbrella’s Lauren McNamara recaps some of the huge creative pitches of 2024.
Much like their media agency peers, creatives have had an absolute ‘pitchapolooza’ in 2024.
Australian Defence Force
In November, TBWA\Melbourne confirmed its win of the Australian Defence Force Recruiting creative and digital account. It beat incumbent VML, who conceded defeat gracefully.
TBWA\Melbourne has been tasked with spearheading all creative communications and digital services output, partnering with Omnicom stablemate Credera – a marketing transformation and tech specialist – to integrate advanced data and technology solutions. It will sit alongside CultureVerse in the agency village, with the two agencies tasked with collaborating on methodologies that will help connect with, and influence, multicultural audiences.
