The 2024 roundup: These were the standout media pitches of the year
Mumbrella’s Lauren McNamara recaps some of the huge media pitches of 2024.
Frustrations over the state of pitching have grown over the past year, with many arguing the process has significantly worsened.
Defined as the competitive process through which advertising agencies and consultancies win new business, presenting an advertising solution in response to a client’s brief, ‘the pitch’ is widely understood to be an intrinsic life-force of the advertising industry, but has often come under fire for being inherently flawed.
These criticisms span from its costly and consuming nature for both client and agency, to its inability to encompass the true scope of an agency-client relationship. It has thus been a point of friction in the advertising industry for as long as most adland veterans can remember.
