The 499 dollar store
What Dr Mumbo likes best about the dollar stores is the straightforward price point. You know where you are when everything costs a dollar.
And Dr Mumbo is delighted to see that group buying site Living Social has decided to follow that marketing approach in today’s email, where everything is priced at $499.
Shitty charm bracelet usually $19? Yours for $499.
Crappy bangle set better priced at $29? Yours for $499.
Bogan necklace spelling out your name? That’ll be $499.
A dozen bottles of rather average white wine? Four hundred and ninety nine buckaroos.
Laughable birthstone earrings? Yep, $499.
Along with a $499 USB stick, $499 eternity pendant, $499 wall canvas, $499 towels, a $499 first aid kit and $499 bra straps. Yes, bra straps.
It’s a brave premium price point, and Dr Mumbo wishes Living Social well with it.
If it really was a *premium* site, it could do away with the psychological mind games of 99 pricing and go with the full $500 price tag. That way for $1 extra status concious buyers move up to a higher category.
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Mum loves the idea. You know. Round numbers and all.
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