The 499 dollar store

February 12, 2012 3:19

What Dr Mumbo likes best about the dollar stores is the straightforward price point. You know where you are when everything costs a dollar.

And Dr Mumbo is delighted to see that group buying site Living Social has decided to follow that marketing approach in today’s email, where everything is priced at $499.

Shitty charm bracelet usually $19? Yours for $499.

Crappy bangle set better priced at $29? Yours for $499.

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Topics

group buying Living Social

2 COMMENTS

Bill Bennett 13 Feb 12

If it really was a *premium* site, it could do away with the psychological mind games of 99 pricing and go with the full $500 price tag. That way for $1 extra status concious buyers move up to a higher category.

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Andrew Bolt & Gina Reinharts Love Child 13 Feb 12

Mum loves the idea. You know. Round numbers and all.

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