The agency of the future: WPPublicisCom&IPGDentsuCorpCo

Dr Mumbo giggled when WPP’s Y&R merged with WPP’s VML to become WPP’s VMLY&R. So many letters, so little time.

So he now can’t wait for 2078 when we reach peak adland with WPPublicisCom&IPGDentsuCorpCo. 

The year is 2078. There is one ad agency left: WPPublicisCom&IPGDentsuCorpCo. It slowly orbits the earth in a space barge.

— R/GA (@RGA) September 26, 2018

Well played, R/GA (more capital letters, Dr Mumbo notes). Well played.

topics VML, VMLY&R, WPP, Y&R

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Comments: 2 Add Comment

Tim 28 Sep 18

VMLY&R is a ridonkulous name

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Bring back DMB&BWMO 1 Oct 18

And I had it on a triple word score.

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