Daily Mail remains top commercial news site

The Daily Mail is Australia’s favourite commercial news website, attracting a unique audience of 10.643m across the month of May.

The only news site which attracted a higher audience was the ABC, with a unique audience of 12.835m.

Daily Mail’s editor Barclay Crawford said the result was a vindication for the publication’s “hard-working, seven-days-a-week team who treat a Friday night like a Monday morning”.

“It also shows Daily Mail Australia has become the must-read for Aussies who want news, entertainment and features from around the country and the world.”

Managing director Peter Holder was similarly pleased to hold onto the second spot after last month’s climb.

Daily Mail was only beaten by the ABC 

“We understand better than most that numbers and rankings will fluctuate in the news category, but the May result indisputably proves April was no flash-in-the-pan and, more importantly, confirms that we have a large and loyal audience of highly engaged news consumers.”

All websites in the top 10 experienced month-on-month falls after record-high months due to bushfire and COVID-19 coverage.

The ABC was down 6.8%, while Daily Mail was down 6.2%.

Former market leader fell below the 10m mark to 9.568m, placing it in fourth behind’s 10.198m.

Seven’s 7News rounded out the top five, after falling 12.3% to 9.334m. Back in 2018, when Seven launched the digital news offering, then chief digital officer Clive Dickens said the site would be number one in the Nielsen ratings within six months. Thus far, it has not made it to the top of the table.

Nine’s and The Age were in sixth and eighth respectively with 9.127m and 5.106m. They were only down 2.4% and 1.1%.

Nielsen’s top ten news and current events websites in May 2020 [Click to enlarge]

News Corp’s The Daily Telegraph rounded out the top 10, down 16.8% to 3.260m. The Australian no longer sits within the top 10.

The ABC boasts the longest average time spent on site, with 43 minutes and two seconds. The lowest is ACM’s five minutes and 21 seconds.

Outside of the news sites, Junkee’s network had 809,687, up 0.46%, while Urban List climbed 7.79% to 1.374m. Pedestrian Group was seemingly down 9.17% to 4.827m, however Nielsen said there was a tagging issue.

Vice’s results were held back last month, but this month it had a unique audience of 1.055m.

April’s results were only released last week.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.