The Australian launches new Wealth section
The Australian has launched a new digital-first section, Wealth, to help readers make smarter money choices.
The announcement:
The Australian, Australia’s leading national news brand, has launched Wealth, a dedicated digital-first section to help more Australians make smarter money choices.
The new section on The Australian’s app and website will deliver the nation’s best wealth news coverage and approachable wealth content, through various media formats including podcasts, guides, masterclasses, explainers and videos.
Editor-in-chief Michelle Gunn said that following the success of The Australian’s Health & Wellbeing digital-first section, the launch of Wealth was the next step in The Australian’s commitment to serving its audience with a deeper content offering.
“The Australian provides reliable, trustworthy information that readers can rely on in their everyday lives,” Gunn said. “Wealth is a crucial content category for many Australians focused on securing their financial future in often unpredictable economic times. People are looking for information to navigate financial complexities and through exceptional journalism, our new Wealth section aims to empower our readers to make informed financial decisions their way.”
Whether it’s buying a first investment property, maximising returns on an investment portfolio, planning for a better retirement, or supercharging a nest egg, The Australian’s Wealth team will offer tips, insights, and inspiration no matter what stage of the financial journey readers are on.
A team comprising some of the country’s most experienced wealth and finance journalists has been assembled for the section. Led by Wealth editor Julie-anne Sprague, who joined The Australian to launch Wealth, the team includes associate editor – Wealth James Kirby, personal finance writer Anthony Keane, and digital producer and reporter Megan Neil. Sprague, a former Perth radio presenter and podcast host, previously edited The Australian Financial Review Rich List during her 20-year career in business broadcasting and publishing.
Wealth will feature columns from leading Australian professionals across financial planning, funds management, and wealth creation, including James Gerrard, a leading financial planner, and Roger Montgomery, a fund manager with more than three decades of experience. They are joined by a team of financial planners providing general information through the new column, Dollars & Sense. The section will also feature leading content and insights from The Wall Street Journal, Barron’s and The Times.
Managing director and publisher, Nicholas Gray said: “The Australian’s refreshed Wealth section is part of our strategy to focus on areas that truly matter to people as they strive to live better and more prosperous lives. Our research and audience data, along with the success of our traditional wealth content, indicate a high demand, leading us to expand our efforts in this area. Wealth strengthens our subscriber proposition and offers great opportunities for our client partners to connect with this discerning and engaged audience.”
The launch of The Australian Wealth is supported by a marketing campaign with promotion across audio, digital, out-of-home, print and social channels.
The Australian is the most read national newspaper in the country, consumed by more than 4.7 million Australians every month across print and digital.
Source: *Roy Morgan iris 12 months ending March 2025, people 14+
Source: News Corp Australia
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Anthony Keane
James Kirby
Julie-anne Sprague
Megan Neil
Michelle Gunn
Nicholas Gray
The Australian
Wealth
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