The Australian Open ‘Hits Different’ according to new campaign
Tennis Australia has launched new creative for next year’s Australian Open, which juxtaposes the relaxed nature of Aussies with the intensity in which we follow sport.
Created by BMF, the new brand platform will be featured at all Tennis Australia events, with the below Australian Open 2024 campaign the first under the new ‘Hits Different’ brand platform.
The Australian Open campaign will feature across TV, BVOD, OOH, Social, Digital, and owned channels, and marks the first work from creative agency BMF since winning the account in May.
