The Australian to raise its cover price to $1.50 as News Corp slides into $6bn loss

Tim Burrowes

February 6, 2009 10:42

The Australian is to put up its weekday price by 20 cents to $1.50 from Monday, a rise of more than 15%, Mumbrella can reveal. The move comes as parent company News Corp this morning revealed a loss for the last quarter of US$6.4bn.

In the competitive Sydney market, the pricing move will see the News Ltd title more expensive than its broadsheet rival the Fairfax-owned Sydney Morning Herald , which is also currently $1.30. News Ltd’s Daily Telegraph is currently $1 on weekdays, while Fairfax’s Australian Financial Review is premium priced at $3.

However, in Melbourne, the rise will bring the Oz in line with its Fairfax competitor The Age, which is already $1.50.

The move comes as News Ltd’s parent company News Corp this morning reported a dramatic decline in revenues.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.