The Australian to reveal its paywall numbers next month

Tim Burrowes

October 4, 2012 12:50

News Limited will next month finally reveal audited online subscriber numbers for The Australian, which switched on its paywall a year ago.

The publisher will release the data as part of its Audit Bureau of Circulations audit for July to September, which is due to be released on November 6.

The Australian finally switched on the paywall in late October. The move is being watched with interest, not just by News Limited’s local competitors, but globally. The newspaper adopted a freemium model, with some content free, but readers being asked to subscribe to access all content. For SEO reasons, up to five items of content per user per day are also available for free via Google.

Pricing varies from $2.95 a week for a digital only package to $9.95 per week for digital access and the print edition of the newspaper Monday to Saturday.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

Shamma 4 Oct 12

have they ever released the regular per month paid usage of the ipad app? (ie not cumulative)

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Good moron 4 Oct 12

Sweepstake!

More fun than betting on the Melbourne Cup.

More or less than the AFR – anyone?

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Drew 4 Oct 12

i hope its good news for The Australian as i believe paying for online news content is one way to keep our Aussie journalists in jobs. Although that said, releasing your figures on Melbourne Cup day is a sure fire way of burying bad news.

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