Dr Mumbo

The Australian’s guide on how not to use the new Twitter Poll

The Australian’s technology writer David Swan, aptly named @Swan_legend, was keen to show off Twitter’s new poll functionality yesterday. However he inadvertently offered up a masterclass on how not to run one.

Which newspaper is better? was the question posed to his 1,491 followers with the choice being The Australian (naturally) and its arch rival the Australian Financial Review. You could say he was setting himself up for a fall.


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Early on in the piece The Oz was lagging and perplexed commentators were asking Swan if the placement of Oz in position one was just trying to drive the donkey vote.

“Can confirm, I did make The Australian the First Option,” he replied to a tweet. “look I mean we need all the help we can get at this point.”

The final result: 40% rated The Australian, while 60% rated the AFR – perhaps not quite the result @swan_legend was quite expecting.

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