The Avengers takes massive $13m on opening weekend

The Avengers has followed on from its strong opening day of $6m to take the title of top-grossing opening weekend in Australian box office history.

The superhero film has taken a massive $19.7m across both the 3D and 2D formats, opening across 621 screens.

UPDATE: The Motion Picture Distributors Association of Australia only counts the official box office weekend from Thursday. Wednesday’s takings stand separately. As a result, the MPDAA reports The Avengers has taken $13m for a screen average of $21,398.

The record-holder remains Harry Potter and the Deathly Hallows Pt2, which in July took $18.4m in its opening weekend.

The Superheroes did get a leg up on the teen magician with a day head start by opening on Anzac Day, a Wednesday, rather than the normal Thursday.

However Harry Potter and the Deathly Hallows Pt2 opened during school holiday season and across a huge 748 screens, according to Hollywood Reporter, for a screen average of $24599.

The Avengers’ Distributor Disney has said that $19.7m equates to approximately 1.3m tickets sold, when taking into consideration both 2D and 3D and children and adult ticket prices.

The Avenger’s Australian market is the second largest in the key territories behind the UK which took $24.7m.

The film is yet to open in the US.


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