The Avner Pancreatic Cancer Foundation appoints Sefiani Communications Group
The Avner Pancreatic Cancer Foundation has appointed Sefiani Communications Group to raise awareness of pancreatic cancer in Australia and motivate fundraising for more medical research into the disease on a low-bono basis.
Following the loss of soul legend Aretha Franklin to pancreatic cancer this week, the team decided to bring the launch of the campaign forward. The communications program will include media, government, influencer and advocacy outreach.
Foundation board member Peter Hosking explained how pancreatic cancer is a top five cancer with a survival rate of just 8% over five years, compared to breast cancer survival rate of 90% over five years.
“It’s the cancer of our generation and we looked to the market to find an agency to help draw attention to the disease and the need for increased funding for medical research,” he said.
“Sefiani impressed us with their passion and proven track record in advocacy to effect positive change and we look forward to our partnership yielding a significant improvement in pancreatic cancer awareness and funds raised for research”.
Sefiani: ‘This is the tip of the iceberg’
Robyn Sefiani, who recently became executive chair of Sefiani Communications, said: “We were impressed with the commitment and passion of the Avner Pancreatic Cancer Foundation’s Board, and its founder Caroline Kelly who lost her husband Avner to the disease.
“In the past 10 years the foundation has raised $10 million for medical research, but this is the tip of the iceberg. A significant ramp-up of awareness and funding is required to lift survival rates for sufferers of this insidious cancer and we look forward to contributing to this important initiative”.
