News

The Bachelor dips to 604,000 for its second night

Ten’s eighth season of The Bachelor brought in 604,000 metro viewers on Thursday night for its second episode and 746,000 national viewers.

The show still managed to top all three of the key advertising demographics – 16-39s, 18-49s and 25-54s. On Wednesday night it premiered to 681,000 metro viewers.

However, it wasn’t the most-watched entertainment program of the night. That title went to The Chase Australia which brought in 624,000 metro viewers. But The Bachelor did win the 7.30pm timeslot, beating Seven’s Home and Away (523,000 metro viewers) and Nine’s NRL in Sydney and Brisbane (318,000 metro viewers) and Territory Cops in all other states (230,000).

Nine’s NRL coverage saw the Sydney Roosters take on the Melbourne Storm, delivering 197,000 metro viewers in Sydney and 121,000 in Brisbane.

But it was Seven that secured the win overall, holding a network audience share of 28.5% and a channel share of 18.1%. Nine slipped slightly ahead in the channel share, holding 19.1%, but fell back as a network with 26.4%.

Ten held 19.3% as a network and 12.3% as a channel, while ABC secured 16.2% and 11.0%.

The most-watched multi-channel was 10 Bold with 4.6%.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.