The Bachelorette tops Bachelor for debut audience while Celebrity Apprentice slides

Sam Frost. The Bachelorette AustraliaThe Bachelorette managed to secure a bigger opening night audience than any series of The Bachelor with an average capital city audience of 875,000 tuning in to see Sam Frost meet her 14 potential love matches according to OzTam overnight ratings.

That audience saw the show grab second place in its 7.30pm timeslot behind Channel Seven’s singing contest The X Factor which climbed slightly on last week to 953,000 viewers, but comfortably ahead of Nine’s renovation show The Block which had just 753,000 viewers.

It was also well up on this year’s debut audience for sister show The Bachelor, which had 846,000 viewers and built to a finale audience of 1.482m last Thursday. The Bachelorette also topped all of the advertising demographics.

However The Bachelorette, which ran until 9.20pm, was beaten in all people stats by ABC’s advertising panel show Gruen at 8.30 – 9pm, which managed 900,000 viewers, down on its audience of 915,000 last week.

Nine’s Celebrity Apprentice at 8.40pm also saw an audience drop grabbing 555,000 viewers last night, from 566,000 on its return last week.

After the X Factor Seven aired the latest in its series of animal home video clip shows, with Pets Make You Laugh Out Loud 2 managing 644,000 viewers at 9.10pm, topping the Celebrity Apprentice. Nine’s own pet related show World’s Biggest Pets could only muster 301,000 in the same timeslot.

Both were well down on ABC comedy show Utopia at 9pm which had 803,000 viewers. Utopia was also the most time shifted show of last Wednesday adding 182,000 viewers for an audience of 949,000, while Gruen added another 138,000 on catch up viewing to top the million mark.

Nine News at 6pm topped the night with 1.023m viewers and 1.01m at 6.30pm, while Seven had 980,000 at 6pm and 955,000 at 6.30pm.

However, Seven breakfast show Sunrise’s return to Australia (and yesterday’s absence of Sam Armytage) has seen the audiences drop off with 295,000 viewers yesterday, behind Nine’s Today which had 320,000.

Seven got a win for the night with an audience share of 20.4 per cent, with Nine in second on 17.7 per cent, Ten third on 14.8 per cent and ABC on 14.2 per cent just behind.

On pay-TV Australia’s defeat of Fiji in the Rugby World Cup, which kicked off at 1.45am AEST on Thursday, managed a credible 54,000 national viewers for Fox Sports 2.

Top 15 shows:

1 NINE NEWS Network Nine 1,023,000

2 NINE NEWS 6:30 Network Nine 1,010,000

3 SEVEN NEWS Network Seven 980,000

4 SEVEN NEWS / TODAY TONIGHT Network Seven 955,000

5 THE X FACTOR-WED Network Seven 953,000

6 GRUEN-EV Network ABC 900,000

7 A CURRENT AFFAIR Network Nine 881,000


9 ABC NEWS-EV Network ABC 834,000

10 UTOPIA-EV Network ABC 803,000

11 HOME AND AWAY Network Seven 791,000

12 THE BLOCK -WED Network Nine 753,000

13 7.30-EV Network ABC 735,000

14 THE PROJECT 7PM Network TEN 685,000

15 PETS MAKE YOU LAUGH OUT LOUD 2 Network Seven 644,000

Daily channel share:

Network 7 20.5%

Network 9 17.7%

Network TEN 14.8%

Network ABC 14.2%

Network 7TWO 5.3%

Network SBS 5.0%

Network Gem 3.8%

Network GO! 3.6%

Network 7mate 3.3%

Network ABC2 3.2%

Network ELEVEN 3.2%

Network ONE 2.4%

Network ABC News 24 1.3%

Network SBS 2 1.1%

Network ABC3 0.7%

Network NITV 0.1%

Total network share:

Network 7 TTL 29.1%

Network 9 TTL 25.0%

Network TEN TTL 20.4%

Network ABC TTL 19.4%

Network SBS TTL 6.1%

Data OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.


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