The Bachelor’s Blake Garvey aims to make the right choice in campaign for Drive.com.au
Fairfax has recruited former Bachelor Blake Garvey to front the launch campaign for Drive.com.au, playing on his infamous dumping of Sam Frost after proposing to her in the final episode of the Channel Ten show.
The campaign, created by With Collective, sees Garvey focused on making the right decision the first time around in an attempt to position Drive.com.au as the helpful guide, leading consumers through the process of deciding on which car to buy.
According to The Encore Score, which gauges the popularity of Australian personalities with the public, Garvey is a very recognisable face with 64 per cent of people knowing who he is, although he could be considered an antagonistic figure with a popularity score of -61.
In terms of recognition he trounces former Bachelor Tim Robbards, who has 43 per cent recognition and an Encore Score of 4, while the woman he jilted, Sam Frost, has an Encore Score of 9 and 46 per cent recognition.
