The Bachelor’s final decision draws just 629K metro viewers

The finale of the ninth season of Ten’s The Bachelor was the #1 metro entertainment program of Thursday night, with 629,000 metro viewers tuning in to watch pilot Jimmy Nicholson’s final decision. The final episode followed straight after the penultimate episode which drew 578,000 metro viewers. 

Last season’s finale saw 879,000 metro viewers tune in to watch Locky Gilbert find love as Ten’s The Bachelor, while the finale in 2019, which saw Matt Agnew select a winner between Chelsie McLeod and Abbie Chatfield, brought in 1.17 million metro viewers.

The Bachelor – Final Decision came #1 in two key advertising demos, 16-39 and 18-49, while Nine’s 6:30pm News won the 25-54 demo.

A Ten spokesperson said: “Love was definitely in the air this season. Audiences of The Bachelor Australia were loved up and engaged across all platforms, including BVOD and social media. A special thank you to the wonderful team at Ten and Warner Bros. for their hard work and ingenuity in very challenging circumstances, and everyone at Ten who helped bring this season to life.

“Thank you to all our partners and sponsors for their incredible support. Their creative and effective ideas, not to mention their unique and seamless integrations meant that Jimmy’s quest for love could take flight.”

Home And Away came second in metro entertainment reaching 591,000 metro viewers, ahead of the first episode of The Bachelor finale. 

Seven’s The Chase Australia was next with 534,000 metro viewers, followed by a late episode of Seven’s Home And which pulled in a metro audience of 502,000, while Nine’s Hot Seat was watched by 495,000 metro viewers. 

Seven News was the #1 program of the evening with 1.087 million metro viewers, followed by the network’s 6:30 pm session with an audience of 1.069 million metro viewers. Nine News was next with 1.033 million metro viewers while the network’s 6:30pm session pulled in a metro audience of 988,000.

Nine’s Thursday night NRL live pulled in 362,000 metro viewers.

The Seven Network won the overall network share with 31.3%, followed by Nine with 25.7%, while Ten pulled in 19.6%.

The top-rating multi-channel was 7Mate, as Seven’s Tokyo Paralympics coverage continued.


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