879,000 metro viewers watch Locky find love as Ten’s The Bachelor concludes
After a complicated 2020 season involving intruders, two love confessions and a COVID-19 lockdown, Ten’s The Bachelor has concluded for another year, with 879,000 metro viewers tuning in for the final moments.
The show was coded in two parts – the final decision and the episode leading to it – with the earlier portion of the program delivering 694,000 metro viewers.
Nationally, the episode drew 1.112m for the final decision and 874,000 for the earlier portion.
Ten’s head of programming, Daniel Monaghan, thanked all those involved with the program.
“Locky’s search for love was a hit with Australians across all screens. The 2020 season of The Bachelor Australia dominated social media every time it went to air, recorded huge BVOD and live streaming numbers, and ranked #1 in its timeslot on broadcast TV,” he said.
“Thanks to the wonderful team at Ten and Warner Bros for their hard work and ingenuity in very challenging circumstances.
“Special thanks as well to our partners and sponsors for their incredible support and the highly creative and effective ideas and integrations they brought to this year’s series.”
The show went up against sport on Nine with the NRL match between the Brisbane Broncos and the North Queensland Cowboys drawing 344,000 metro viewers. It aired on Nine in Sydney and Brisbane and 9Gem in other states.
On Seven, Home and Away delivered 516,000 metro viewers.
The Bachelor final topped all three of the key advertising demographics – 16-39s, 18-49s and 25-54s. It was followed by Googlebox which delivered 654,000 metro viewers overall.
It was Seven which took the win for the night, despite a lower main channel share than the other networks. It held 27.2% as a network above Nine’s 25.7% and Ten’s 22.7%. But Nine was the most-watched channel with 18.1% to Seven’s 17.5% and Ten’s 17.2%.
7mate was the most-watched multi-channel with 4.1%.
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