The Benevolent Society launches second instalment of brand campaign via Jack Nimble
The Benevolent Society, a support service provider, has launched the second iteration of its brand awareness campaign via creative and production agency Jack Nimble, sharing stories of its variety of clients to showcase its commitment to the community.
The first instalment of the campaign launched mid-2023, and shared the stories of a teenager with autism, an elderly man living with a musculoskeletal injury, and the family of same-sex foster parents and their daughter. The newest campaign champions a First Nations family finding solace in a community hub centre, an autistic school child receiving speech therapy and an elderly man working with a physiotherapist to tend to his garden.
Set to an instrumental version of Spiderbait’s ‘Calypso’, the campaign hopes to raise awareness of The Benevolent Society’s comprehensive support services and programs, and how it helps empower people to “live life on their terms”.
