The Block fares better against Commonwealth Games
Nine’s big renovation reality show The Block fared better against the Commonwealth Games than it did against Glee last week, improving from 10th last week to fifth on Wednesday night.
It was also second rather than third in its timeslot, according to preliminary overnight ratings from OzTam.
The 7.30pm show averaged1.12m across its hour, virtually the same audience size as last week. It finished just behind Seven’s Border Security which rated 1.269m and The Force which rated 1.283m.
Ten’s primetime coverage of the games averaged 798,000, although that does not include those who were watching the simulcast on digital sister station One. An audience of 1.31m tuned in on Ten and One to watch Geoff Huegill take silver in the men’s 50m butterfly.
As a result of One’s 6.2% share, the multichannel audience saw another big night, with a share of just over 21% of the free TV audience for the secodnary channels.
Wednesday’s share:
- Seven: 24.0%
- Nine: 20.6%
- Ten: 17.7%
- ABC1: 13.0%
- One: 6.2%
- GO!: 3.8%
- SBS1: 3.5%
- 7mate: 3.3%
- 7TWO: 2.7%
- ABC2: 2.1%
- Gem: 1.5%
- ABC3: 0.6%
- ABC News 24: 0.6%
- SBS2: 0.3%
- Seven News Seven 1.336m
- Today Tonight Seven 1.293m
- The Force Seven 1.283m
- Border Security Seven 1.269m
- The Block Nine 1.120m
- Nine News Nine 1.081m
- Spicks and Specks ABC 1.008m
- A Current Affair Nine 0.997mm
- ABC News ABC 0.996m
- Home and Away Seven 0.949m
- City Homicide – Episode 1 Seven 0.861m
- Two and a Half Men Nine 0.825m
- Commonwealth Games – Late Primetime Ten 0.798m
- Ten News Ten 0.781m
- The IT Crowd ABC 0.781m
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Why doesn’t One show different coverage of the games, in the same way fox are simulcasting 6 different sports?
Surely that could increase reach for 10, and would stop canibilization.
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My understanding is that the allocated bandwidth for the commercial FTAs allows for three simultaneous channels under the current configuration. Ten are running TEN, One SD and One HD. There are all sorts of restrictions on multi-casting that are a hangover from previous legislation. Roll on the promised legislative review by December! There is also the progamatic consideration of setting up a new channel with a lifespan of around a fortnight.
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