The Block helps Nine edge in front of Seven in weekly ratings battle

The behemoth that is The Block helped Nine scrape a weekly ratings win on its primary channel, with a 19.6% audience share compared to Seven’s 19.5%.

The close-fought battle comes after Seven this week claimed it had already won the ratings year, after 34 of the 40 ratings weeks, as the number one overall network and number one channel for total people.

At its Allfronts on Friday, Seven’s chief revenue officer Kurt Burnette, said the network had now won 12 years in a row, and this would continue all the way through to 2020.

Burnette: We will win 14 years in a row

Despite narrowly losing the primary channel contest this week, Seven Network did win overall thanks to the strength of 7Two (3.7%) and 7Mate (4.4%), with the network securing 29.8% of the weekly audience, compared to Nine Network’s 27.7%.

The ABC was in third place for both primary channel (12.5%) and network share (17.8%), placing the national broadcaster ahead of Ten’s primary channel share (11.9%) and network share (17.0%).

The picture was more positive for Ten across the younger demographics, with the primary channel securing 18.2% of those aged 16 to 39, compared to Nine’s 19.6%, Seven’s 19.3% and the ABC’s 5.9%.

On a network basis, Seven Network was ahead in the 16 to 39s, with 31.3%, compared to Nine’s 29.2%, Ten’s 23.9% and the ABC Network’s 10.6%.

In the 25 to 54s, Nine’s main channel again took out the win, with 21.0%, ahead of Seven’s 18.7%, Ten’s 16.1% and ABC’s 6.8%.

Seven Network however edged ahead – thanks to a 6.2% share for 7Mate in the 25 to 54s – with 30.1%, compared to Nine Network’s 29.7%.

Ten Network had 22.0% of the 25 to 54s and the ABC Network had 11.7%.

Overall, last Sunday Night’s The Block on Nine was the most-watched show across both the metro markets (1.201m) and the nation (1.695m).

Aside from its news and current affairs offerings, Seven’s most-watched Show was Beach Cops, with 630,000 across the five capital cities and 1.054m nationally.

Ten’s Gogglebox had 744,000 in the cities and 1.022m across the country.

In the ratings battle this week, Nine will be banking on the final episode of season 14 of The Block doing well tonight, ahead of premiering season two of Family Food Fight on Monday.

The Block concludes tonight

Up against Family Food Fight will be the premiere of season two of Bride & Prejudice on Seven, which last year premiered in the later time slot at 9:00pm with 874,000. Family Food Fight last year premiered with 614,000.

The charts and graphs below are provided by Nine based on OzTAM data for the three commercial free-to-air networks (Seven, Nine and Ten). They do not include data for ABC and SBS. 


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.