Havas and Adhesive PR talent launch new influencer agency Yellow

Ex-Havas talent Tim Rasbash and Adhesive PR’s Mike Maurice have launched an ambassador, advocacy and influencer agency called Yellow.

Yellow is independent from Adhesive PR, although the two agencies will work collaboratively across shared clients, such as Yellow’s foundation clients of Sony Electronics and Seek.

Yellow’s founders Mike Maurice and Tim Rasbash (L to R)

Rasbash takes on the role of managing director and founder, his previous role being managing partner and head of Havas Co-maker at One Green Bean, which he left in February 2021.

Meanwhile, Maurice will retains his position as managing director at Adhesive PR, and a founder of Yellow.

Rasbash remarked: “Whilst social influencers can be a great solution for brands to drive awareness, word of mouth and even sales, the inauthentic techniques and approaches adopted by many has meant consumer trust for social influencers and the endorsements they represent is on the decline. Our agency sets out to offer bespoke solutions to brands that help them harness the full potential of social influencers, creators, and talent by ensuring they are the real deal.

“We called ourselves Yellow as it is the colour of friendship. This is exactly what we’re driven to create between brands and their partners. We want them to step away from the one-off highly scripted and transactional-based agreements, into richer, more mutually beneficial relationships.”

Commenting on the partnership, Maurice added: “Realising the opportunity to dive deeper into the influencer marketing space was a strategic decision that adds extra depth to the services we have long been offering at Adhesive. We’re witnessing a steady rise in the social commerce space and by designing an agency that is anchored in authenticity and true relationships we’re setting a new benchmark for what client success can look like in this area.”

The agency aims to facilitate deep, multifaceted relationships between brands and talent, with a goal of combatting inauthenticity in the social influencer and ambassador space.

According to LinkedIn, Yellow has two additional staff: Lisa Gribble as an account manager, who is also an account manager at Adhesive PR, and Madison Yarrow as senior project coordinator, who is also a senior account executive at Adhesive PR.


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