The Brag Media snags commercialisation rights for Bluesfest
The Brag Media has announced exclusive commercialisation rights for Byron Bay music festival, Bluesfest.
The announcement:
The Brag Media, Australia’s largest youth publisher and creator of premium events, media and content, has secured the exclusive commercialisation rights to Bluesfest, Australia’s premier blues and roots music festival.
The Brag Media is known for its expertise in publishing, events, executions and creative campaigns, and will now bring its commercial expertise to one of the country’s most celebrated festivals. This partnership offers brand collaboration opportunities and access to The Brag Media’s respected platforms and Bluesfest’s diverse audience to enhance a brand’s visibility and connection with a wider audience.
Luke Girgis, The Brag Media’s CEO, said: “Bluesfest is my favourite music festival, I have taken my family every year for over a decade. Bluesfest is loved by a wide range of ages and demographics and is a truly unique Australian experience unmatched by any other festival.
“Together with The Brag Media, brands will now not only be able to activate at Australia’s largest music festival, but also reach our audience of 10 million Australians that visit our sites every month as we amplify the brand activity across our network.”
The award-winning Bluesfest in Byron Bay has been showcasing the biggest names in music from around the world since 1990. Bluesfest 2024 will mark the 35th anniversary of this special festival and will feature Tom Jones, Jack Johnson, the Teskey Brothers, Elvis Costello and Peter Garrett, performing alongside Tommy Emmanuel, Matt Corby, Dan Sultan and a wide range of local and international artists over the Easter long weekend. More than 100,000 festival attendees will enjoy a diverse array of performances on the grounds of the Byron Events Farm in Tyagarah NSW, complemented by a selection of great food, beverages and family entertainment.
Peter Noble OAM, Bluesfest’s festival director, said: “Bluesfest is proud to partner with The Brag Media, a dynamic force in media and sponsorship. We look forward to the many positive outcomes as we strive to make Bluesfest more available to corporate partners.”
The Brag Media represents some of the most iconic titles in the world including Rolling Stone AU/NZ,, Variety, The Hollywood Reporter, Billboard, TheBrag.com, Tone Deaf, The Music Network, Enthusiast Gaming, Life Without Andy, HypeBeast and more. It also hosts the Rolling Stone Awards in Australia and New Zealand and has expanded into talent management, audio and podcasting and has a creative and agency services division.
Source: Sound Story
