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The Brand Agency opens destination marketing division and appoints Gwyn Dolphin

Perth-based agency The Brand Agency has appointed the former CEO of Tourism WA Gwyn Dolphin to launch its destination marketing division.

In his new role as head of destination marketing, Dolphin will lead the new division which aims to provide advice to organisations operating in the entertainment, events and tourism sectors.

Dolphin departed Tourism WA in December last year

Dolphin said there is no other local agency or business which is able to provide effective strategy and marketing to the tourism sector.

“Tourism is a complex, global industry and to deliver results for tourism businesses in WA you need both the scale of an international network such as WPP and the depth of services from a business such as The Brand Agency. There’s a clear gap in this market for an offering like this and we are now filling it.

“Tourism generates $11.8 billion for the state and employs 104,000 people, yet there isn’t any agency of note specialising in this area. We want Perth and Western Australian businesses and organisations to have the ability to access best practice services locally to enable our tourism businesses to better compete nationally and globally.”

The Brand Agency has offices in Melbourne, Perth and Auckland.

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