The Celebrity Apprentice returns with under 1m

The Celebrity Apprentice made a  disappointing return for Nine last night, rating with under one million.

Last year, the show’s launch episode took 1.05m.

Split across two episodes running from 8-9.30pm, the shows were the ninth and tenth most-watched. The boardroom episode took 0.908m, while the challenge episode took 0.859m.

The show was beaten by Australia’s Got Talent on Seven, which ran for an hour from 7.30pm, and won the night with 1.4m, according to preliminary reports from OzTam for the five metro markets.

Seven secured the top-three spots and won the night narrowly over Nine, with 23.6% share compared to Nine’s 21.1%.

Ten’s return of drama Offspring brought in 728,000 in the 8.30pm time slot and out-rated the ITV mini-series Titanic, written by Julian Fellowes, writer of Downton Abbey.

Nine’s The Block was fifth most-watched show of the night, pulling in 1.133m.

Ten didn’t get a show in the top ten, with highest rating show The Biggest Loser coming in 11th with 773,000.

ABC News was the public broadcaster’s top show in eighth spot with 969,000, followed by 7:30 in 15th spot with 713,000.

Top 15 Shows
1. Australia’s Got Talent – Seven 1.392m
2. Seven News – Seven 1.361m
3. Today Tonight – Seven 1.270m
4. Nine News – Nine 1.147m
5. The Block – Nine 1.133m
6. A Current Affair – Nine 1.021m
7. Home and Away – Seven 0.999m
8, ABC News – ABC 0.969m
9. The Celebrity Apprentice, Boardroom – Nine 0.908m
10. The Celebrity Apprentice, Challenge – Nine 0.859m
11. The Biggest Loser – Ten 0.773m
12. Ten News –Ten 0.734m
13. Offspring – Ten 0.728m
14. Titanic – Seven 0.720m
15. 7:30 –ABC 0.713m

Nightly Share
Seven: 23.6%
Nine: 21.1%
Ten: 14.1%
ABC1: 10.7%
SBS1: 5.3%
7mate: 4.2%
7TWO: 4.0%
Eleven: 3.8%
One: 3.2%
ABC2: 3.1%
GO!: 2.3%
Gem: 1.7%
SBS2: 1.2%
ABC News 24: 0.8%
ABC3: 0.7%


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