The City of Perth appoints 303 Mullen Lowe Perth to its agency roster

The City of Perth has appointed 303 Mullen Lowe Perth to its strategic marketing, media planning and creative services roster, following a competitive tender.

303 Mullen Lowe will be working to reinforce Perth as Western Australia’s go-to destination and work on campaigns that attract both domestic and international tourists.

The first campaign from the agency is expected to launch in mid-November.

The City of Perth has appointed 303 Mullen Lowe Perth to its agency roster

John Linton, 303 Mullen Lowe head of planning, said the new account gave the opportunity to bring together all of Mullen Lowe’s agencies.

“We’ve had a front row seat to the city’s rapid transformation over the past few years. We’re thrilled to bring together the brains and creative fire-power of 303 Mullen Lowe, Mediahub and Mullen Lowe Profero to help tackle the City’s challenges with the right blend of persuasion and precision,” Lipton said.

303 Mullen Lowe Perth joint managing director, René Migliore, commented: “We’ve hit the ground running with the first campaign for City of Perth but the team has already come up with great creative solutions in creative and media. And as Perth City residents we’re looking forward to seeing the campaign come to life literally around us!”

Migliore and Todd Baker were appointed joint managing directors in June, following former MD Derry Simpson’s move to Telethon Kids Institute.

In September, Mullen Lowe Profero announced it was also setting up an office in Perth, led by Michael Corry.


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