The Coffee Club launches COVID-delayed campaign

The Coffee Club have this week launched a new brand campaign, originally scheduled to go live in March, the week Australia went into COVID-19 lock-down.

Developed by VMLY&R (WPP AUNZ) the new campaign,  Your Happy Place, is narrated by Australian actor and comedian Stephen Curry.

The campaign will launch on free to air TV this week with a 30 second execution.  The launch spot is followed by four, 15 second tactical executions to be rolled out pre-Christmas.  The video executions are further supported by a suite of photography assets across digital, social and OOH.

The Coffee Club’s chief brand officer, Megan Magill, said: “This is the final step in our brand evolution which started in 2019 with our positioning, customer experience review, menu offering, store design and brand identity including a new contemporised logo.”

VMLY&R Brisbane head of strategy, Andrew Kolb, said The Coffee Club had identified it was time for a seismic strategic shift to safeguard the brand’s appeal to new and existing customers, and the new campaign aimed to inspire customers to find their “happy place” at The Coffee Club.




CCO – Paul Nagy

Head of Strategy – Andrew Kolb

Head of Customer Experience – Kirsty Robinson

Client Services Director – Joanna Millington

Associate Creative Directors – Chelsea Parkes and Guido Pecego

Copywriter – Shaun McMahon

Art Director – Yuji Sekiya

Head of Broadcast and Content. – Mignon Van Weeren

Executive Producer – Rachel Rider

Account Director – Emma Brosnan

Account Manager – Kaicie Connors

PRODUCTION – Eight Australia

Production Company – Eight Australia

Director – Matt Palmer

Producer – Nicole Richardson

DOP – Hugh Miller


Editor – Kerry Farrell

Sound – Mike Lange

Finishing – Steve Leacey

Executive Producer – Trelise Blade


Tobias Rowles | Sam I Am Management


Emma Weston – Head of Client Leadership

Lauren Sayer – Client & Planning Director

Mark Pearson – Investment Manager

Kirsten Bucceri – Client Executive


Chief Brand Officer – Megan Magill

Marketing Manager – Jessica Altmann

Marketing Coordinator – D’Arcy Gannon


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