The conflict around conflict in agencyland

In this outtake from The Weekend Mumbo newsletter, Mumbrella’s Calum Jaspan explores why ‘conflicts’ are still a sensitive topic, how one agency is finding a way around them, and if there is a path forward.

“One is fine. Two is a conflict. Three or more is a specialisation.” That line someone quipped to me this week resonated heavily.

“If I had just one of everything, I’d go broke.”

That one was said by advertising legend (and I think we can call him that in context) Harold Mitchell at Mumbrella360, 11 years ago. 

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