The Daily Aus appoints senior executives as it scales into multi-vertical news platform
The Daily Aus (TDA) has announced two key senior hires as it expands beyond a single newsletter into a multi-vertical news media business. Mia Stern joins as head of operations, and Tom Edmonds joins as head of partnerships.
The announcement:
The Daily Aus (TDA), Australia’s leading youth news platform, has announced two critical senior appointments as the company scales from a single newsletter into a multi-vertical news media powerhouse. Mia Stern joins TDA as its first head of operations, while Tom Edmonds joins as head of partnerships.
Stern brings 15 years of experience building and scaling digital media operations across Nine Entertainment, Fairfax Media and Havas Media UK. Most recently, she led digital growth at Nine Radio, managing cross-functional teams and driving commercial strategy across streaming, podcasts, websites, apps and social media.
“I’ve been watching TDA’s trajectory for years, and what they’ve built is genuinely impressive — millions of young Australians choosing to engage with their content every single month, many of whom are engaging with the news for the first time,” said Stern. “But the really exciting part is what comes next. They’re expanding into sport, finance, culture, and strategic advisory while launching new products at pace. My job is to build the operational infrastructure that lets them move fast without breaking things — the systems, processes and team structures that turn ambition into execution.”
Edmonds joins from NOVA Entertainment, where he most recently served as group sales manager. He brings expertise in media sales, partnerships and communications, having worked across NOVA, Pedestrian Group, Kayo Sports and Fox Sports.
“The first time I sat down with the TDA team, I knew this was a group of young people right on the edge of serious scale,” said Edmonds. “They’ve built something rare in Australian media — genuine daily trust with millions of young people. I’m pumped to translate that into meaningful partnerships with brands that want authentic reach, not just bought attention.”
The appointments coincide with TDA’s ambitious expansion, including the launch of TDA Culture and Futureproof, a strategic advisory arm helping Australian organisations decode Gen Z. The company now reaches more than 2.5 million Australians under 35 each month, with over 310,000 newsletter subscribers.
“We’re building Australia’s defining youth news company, and that requires world-class operators,” said co-founder Sam Koslowski. “Mia brings operational rigour we need to scale sustainably across new products and verticals. Tom brings commercial sophistication to build partnerships that make sense for our audience and brand. Both of them understand that growth without integrity is just noise — and we’re here to build something that lasts.”
Source: The Daily Aus
