The Daily Telegraph, The Age and The Guardian fall by more than 10% in December DCR rankings

News Corp’s The Daily Telegraph, Nine’s The Age, and The Guardian Australia have shed more than 10% of their audiences month on month, according to December’s Digital Content Ratings figures.

The Guardian Australia fell 16% from its November unique audience of 4.530m, to an audience of 3.811m, while Nine’s masthead The Age fell by 14%, from 3.783m to 3.243m.

However, The Age’s decline can be attributed to a high unique audience from November, as a result  the Bourke Street Mall incident. The Guardian Australia also spiked last month, however December’s result is the lowest since September’s 3.8m.

The Daily Telegraph posted its lowest monthly audience since the implementation of Digital Content Ratings monthly, falling 12% month on month, from an audience of 2.594m, to an audience of 2.284m.

Prior to December, the lowest reported audience for The Daily Telegraph since Nielsen introduced DCR monthly rankings for news and current affairs, was 2.535m, which occurred in May.

The Daily Telegraph’s new editor, Ben English, joined the title in October, replacing Christopher Dore, who was promoted and joined The Australian as editor-in-chief.

According to Nielsen’s latest figures, the only other network to suffer a decline of more than 10% was APN Regional Media’s News Network – made up of News Corp’s brands including the Northern Star, Central Telegraph, Rural Weekly, The Chronicle and The Satellite – which fell by 12%.

In the top 10 news rankings, just two of the publishers saw growth for the month – The Sydney Morning Herald, which grew 2% from 7.486m to 7.632m – and Daily Mail Australia, which saw an increase of 4% to a unique audience of 5.339m. retained its lead over rivals, but fell 6% from its strong result in November, to a unique audience of 9.616m. also slid 6% to a unique audience of 7.918m, while ABC News Websites fell 7% to an audience of 7.743m. Fairfax Digital Regional Network slid 6%, from a unique audience of 3.373m to 3.154m.

Outside of the news category, BuzzFeed Network fell 12% month on month, to a unique audience of 2.739m. Vice Media Network and Pedestrian both fell by 7% for the month of December, to unique audiences of 1.101m and 922,194 respectively. Junkee Network grew by 7% to an audience of 778,223.


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