Dr Mumbo

The Daily TeleHoff

Yesterday global media outlets were duped into thinking David Hasselhoff had changed his name to David Hoff, and forced into rapid rewrites when his agent broke the news it was in face a marketing stunt.

This morning telco Amaysim broke cover and revealed it was behind it, with the idea being to take the ‘Hassel’ out of your life by switching to them (geddit?).

However, it appears the message didn’t filter through to the subs on the Daily Telegraph, who put a 100-word yarn on an inside page asserting the fact The Hoff really is not the Hoff.Daily tele david hoff

Another example of the perils of reporting on the important celebrity news of the day.

Here’s David Hasselhoff’s teaser video saying he’s been “wanting to drop the Hassel from my life for years”:

And here’s the full ad. You can read more about the campaign here:


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