The Department of Veterans’ Affairs asks Australians to reflect in #1MS campaign
The Department of Veterans’ Affairs has launched a campaign encouraging Australians to take a moment to reflect on who they will be thinking about during the November 11 minute’s silence at 11am and share it using #1MS.
Australians including Johnathan Thurston, Les Hill, Curtis McGrath, Dan Sultan, Cate and Bronte Campbell as well as a current serving member of the Australian Defence Force, Bree Bailie are all involved in the campaign, which was created in partnership with creative agency Brand+Story.
Creative partner of Brand+Story and director of the #1MS spots, Paul Chappell said: “That one minute of silence is such a simple yet profound act of honouring all those service men and women who have sacrificed so much for us.
