The Encore Interview: Brendon Cook
In this week’s Encore interview, Brendon Cook, CEO and founder of out-of-home media oOh!Media talks about the changing state of the market, the personality and future of the away-from-home industry.
STATE OF THE MARKET
Brendon Cook speaks about the state of the away-from-home market, fragmentation and competition.
PERSONALITY AND FUTURE
Cook talks about the personality of oOh!Media, what the brand stands for, what’s next for the compnay, the acquisition of Eye from Ten, behind the scenes of the deal and the bringing together of the two cultures.
GROWTH AND METRICS
Cook on the different types of inventory in the business, the Eye name leaving the market, coping with the company’s growth, the Outdoor Media Association and its agenda, industry metric MOVE.
This story first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit encore.com.au for a preview of the app or click below to download.
