The Encore Interview with Jon Chadwick
Jon Chadwick the CEO of media agency Maxus spoke to Tim Burrowes in the Encore interview.
AUSTRALIA VERSUS THE WORLD
Jon Chadwick on why he left Australia, why he returned, what he learnt working in other markets, working with Nike and the Write the Future campaign.
RELATIONSHIPS AND COLLABORATION
Chadwick talks about the media agency/creative agency relationship, collaboration and the early rebellious nature of media agencies.
THE GINGER STEPCHILD
Chadwick on his plan for Maxus, why the company is no longer the “ginger stepchild” of Group M and his wider view of the Australian market.
WHO HAS THE UPPER HAND?
Chadwick talks about the issues agencies are facing today, dealing with rapid change, the challenges facing media owners, whether media agencies have the upper hand and how he will judge success at Maxus.
This story first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit encore.com.au for a preview of the app or click below to download.
