The Encore Interview with Michael Stutchbury
In a feature that first appeared in Encore, Michael Stutchbury, the editor-in-chief of The Australian Financial Review talks about the paper’s recent redesign and the rivalry between the AFR and The Australian.
THE REDESIGN
Michael Stutchbury talks about the process of the AFR’s redesign and why updating the design of a paper is like renovating a house, the differing identities of the weekend and weekday offerings and the paper’s audience.
DIGITAL REPORT
Stutchbury talks about how far the niche financial paper can go toward being a generalist news offering, the AFR’s moves into digital, the success of the paper’s tablet offerings, the digital audience and paywall strategy.
PRINT AND RIVALRY
Stutchbury discusses whether there will be a print newspaper by the end of his career, the changing culture of Fairfax, what he learned during his time working with The Australian’s Chris Mitchell and the rivalry between the two national papers.
CRITICISM AND MEDIA REGULATION
Stutchbury answers criticism of the paper, talks about the Whitehaven press release scam, covering the 2013 election, media regulation and his next career move.
This story first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit encore.com.au for a preview of the app or click below to download.
Good stuff, very very quiet videos though, Tim!
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