The future is the place to be, if you’re a bullshit artist
Bob Hoffman explains policy to never talk about the future, since predicting something that will never arrive is one of the fake marketer’s favourite tricks.
When I’m shooting my mouth off at some conference the question I get most frequently is this, “What’s the future of advertising?”
I have no fucking idea what’s going to happen 10 minutes from now, how the hell am I supposed to know what’s going to happen “in the future,” whenever the hell that is? For all I know, someday someone might click on a banner ad. Who knows?
But conference goers and press reporters can’t help asking that question. They’ve been trained to do this by marketing yappers.
awesome
Yep
The future is highly scaled iterative machine learning programmatic laser targeted ad platforms. Oh wait, Google is doing that already.
Is the future of publishing recycling old content, popping a new date on it, and hoping we won’t notice, Mumbrella?
https://mumbrella.com.au/opinionmarketing-gurus-cmos-hiding-future-present-dangerous-place-434565
Hi Luke,
More a stuff up than a conspiracy, I’m afraid.
Cheers,
Paul Wallbank
News Editor
Good o. Just holding you guys to the same standards you expect from us! 😉
“It’s pretty easy to know pretty quickly who the bullshit artists are. They’re the ones who are telling us what the future is going to be like and warning us that we’d better be ready for it or we’ll be left behind. And being ready for it usually includes buying into some baloney they’re selling.”
Amen.
Reminds me of someone I have on LinkedIn. The world is doomed unless you embrace my opinion of the future type.
Does this also include so-called “Futurists”? Another bullshit term if you ask me.