The General Store taps Marcus Tesoriero for chief creative officer gig

Creative agency The General Store has appointed Marcus Tesoriero as its chief creative officer. Tesoriero joins from Dentsu Creative, where he held the role of executive creative director for two and half years.

Tesoriero joined BWM Dentsu in 2020 and helped the agency merge with Isobar, as well as rebranding to Dentsu Creative earlier this year.

During his time, the agency secured several new clients including the American Express creative account.

Based in Sydney, Tesoriero begins the new role in December.

Matt Newell, partner and CEO, The General Store, said: “Yes, Marcus is a highly awarded creative but what sits behind that is a razor-sharp mind. He’s prolific. He’s observant. And he cares about what he does. It’s a combination that will deliver exciting outcomes for our clients and team.

“I was also hugely impressed by Marcus’ focus on building creative cultures. There’s a misconception that creative businesses are all beer and skittles. But the pressure to take a blank Google Slides deck and blow people’s minds, every day, is very real.

“We were looking for someone to help build a creative business that always delivers the goods. And Marcus is that person.”

Tesoriero said: “I first met Matt and Maddie at the Cannes Lions in 2019, so I knew what fun people they could be to work with. Matt even stated in my contract that I had to give him my orange sunglasses as a part of the agreement – and I thought it was one of the most hilarious things I’d ever seen. How could I not sign on the dotted line?

“Fun aside, this is a super exciting time to join The G Store. The culture is great and they are an extremely talented group of people. Their offering is really unique with one of the most diverse creative departments I’ve ever seen. They even have a team of in-house architects!

“As a creative leader I’m licking my lips to utilise that combined skillset and solve problems in innovative ways for our clients. For me, it’s one of the best places in the country to work right now – and I can’t wait to build on that.”


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