F.Y.I.

Travel data platform ADARA reveals metric to measure customer value based on spending

March 31, 2016 2:59

ADARA, the global travel data platform, today unveiled ADARA Traveler Value Score, a new metric that measures the potential value of a customer based on their travel spending over time.

The announcement:

ADARA Launches Traveler Value Score

ADARA Traveler Value Score is the first ever metric to provide insight into the full

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Travel data platform ADARA reveals metric to measure customer value based on spending

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