The Grace Tales announces bi-annual print title

The Grace Tales, a digital lifestyle brand launched by former Vogue Australia deputy editor Georgie Abay, has launched its first print edition of Grace Magazine.

The magazine, targeted at style-conscious mothers, is fronted by media personality Zoë Foster Blake and her two children – Sonny and Rudy.

The print edition was produced by Abay, with editor-in-chief Amy Malpass Hahn and art director Racquel Thomas, also a former staffer at Australian Vogue. The cover image was shot by Julie Adams.

Foster Blake, journalist and advocate Gretchen Carlson, Italian supermodel Bianca Balti, swimwear designer and model Tori Praver, entrepreneur Deborah Symond O’Neill and more will feature in the issue.

Abay said the launch signals the beginning of a bi-annual print product for The Grace Tales.

“Grace began as a digital publication – it was another channel of our brand and a very important one. Magazines still have their place in the market and while we will never publish GRACE monthly, it will be a bi-annual print and digital product. As someone who loves print and started her career in print, I couldn’t be more excited to finish the year with this exciting launch.”

The printed edition of Grace Magazine follows several digital-only publications, which have been fronted by the likes of Pandora Sykes, Lara Worthington and Teresa Palmer.

Grace Magazine has been distributed to all Grace Collective Members, as well as being stocked at some of the world’s most exclusive stores, salons and spas. The magazine is also available for purchase via print or digital download at

The Grace Tales spans multiple platforms: a lifestyle website, Grace Magazine, a membership platform, reader events, a content creation hub, and the published its first book, Grace Mothers, was published in partnership with Bauer Media in 2019. The Grace Tales has editors in Sydney, Singapore, London, Los Angeles and Perth.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.