The Growth Distillery launches ‘significantly expanded’ research and intelligence program
News Corp funded think tank The Growth Distillery has launched its 2024 research and intelligence program, unveiling a “significantly expanded slate”.
This year will see 30 research programs and projects across 20 industries and sectors, plus a series of six exclusive workshops designed specifically for marketers.
Marketers will be invited to a series of research launches throughout the year presenting the insights, and how they can lead to “authentic and meaningful connections with consumers.”
The Growth Distillery has also expanded its video podcast to 35 episodes for 2024, with a new website and social channels launched to to “amplify content and insights.”
The five tentpole programs of The Growth Distillery in 2024 are:
● The Influence Codes: a ground-breaking research and insights program to uncover what makes individuals, institutions and brands influential in 2024. Categories to be explored include travel, food, health and retail.
● Moments that Matter: a series of studies that reveal how consumers are navigating purchase decisions from inspiration through to checkout. Sectors to be examined include home retail, health, travel, finance, luxury and food.
● Reframe: a thought-provoking series of explorations that will challenge conventional norms and long-held assumptions to encourage marketers to reframe their approach and thinking to unlock growth. Industries to be analysed include luxury, food, auto, home retail, travel and health.
● Nudge: this project explores how consumers are navigating the new information landscape to instinctively gravitate to what is trustworthy. This will be a must-read for marketers looking to drive behaviour change from their customers.
● Beliefs of the Nation: a foundational research project to illuminate how deeply-rooted values shape not only every-day actions, but the brands they seek, the topics they engage with and the expectations of institutions.
“The program reflects our commitment to tackling the most pressing challenges faced by Australian brands, as well as supporting our client partners growth ambitions,” director of The Growth Distillery Dan Krigstein said.
“With this year’s broadened insights program and a significantly expanded slate of events and workshops, we’re aiming to equip marketers and agency professionals with a deeper understanding of what’s going on under the hood of Australia’s consumers. We want to empower these decision-makers to better connect with their current and future audiences.”
Managing director national sales, Lou Barrett, added: “The Growth Distillery’s expanded offering in 2024 shines a light on critical insights that empower brands, categories and industries to not only understand consumer behaviour but to strategically influence it.
“By uncovering the ‘why’ and when’ behind consumer choices, this invaluable toolkit equips businesses on ‘how’ to adapt, innovate and influence connections to drive impactful results.”
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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