The Gruen Transfer to return with more episodes
The Gruen Transfer, the show about the Australian advertising industry, is set to make its third season return on Wednesday, June 16.
Co-created and produced by Andrew Denton, it will air on ABC1 at 9pm, with the number of episodes increasing from 10 to 12.
Wil Anderson will return as host together with regulars including Todd Sampson, Leo Burnett CEO; Russel Howcroft, George Patterson Y&R chairman and managing director; Jane Caro, freelance copywriter, lecturer, author and media commentator; and Matt Eastwood, DDB national creative director and vice chairman.
The finale episode of the second series delivered an audience of 1.3m.
An episode last year courted much controversy when the ABC ruled that a segment could not go to air, after deciding that an ad created by Adam Hunt, previously from The Foundry, was inappropriate.
Through the two seasons, The Gruen Transfer has averaged more than a million viewers a week. It holds the record for the biggest ever debut of a light entertainment program on ABC TV.
The first episode in 2008 was seen by 1.287 million viewers.
The Gruen Transfer is a Zapruder’s other films co-production with ABC TV. Executive Producers are Andrew Denton, Anita Jacoby and Sophia Zachariou. The show was co-created by Andrew Denton and Jon Casimir.
Segments returning including The Pitch, where two agencies compete to sell the unsellable. There will also be more exclusive and extended content on its website.
The show will be repeated at 8:30pm on Thursdays.
This is a great show. Especially when Bridget Taylor is on the panel 😉
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Looking forward to the GT’s return!…
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I hope to see some media agency involvement in this series.
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Love this show – would love to see the content go a little further than TV ads, and look into online/ social media space too.
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The wider marketing communications industry has a lot to thank Gruen for.
Most of the public think we are irresponsible crooks, not much better than used car dealers.
Gruen gives a glimpse of the thinking and heart that goes on behind the scenes.
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I have to agree with Jason (above). To see the show branch into online/social media would be fantastic. Look forward to having something back on TV that is worth watching!
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Yeah, those damn creatives get all the limelight while you media guys are doing all the hard work.
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Could we have more co-creators of Earth Hour, maybe Nigel Marsh and his posh british accent.
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Let’s see if they get some young people on the show. Maybe some really strong juniors to give the show a different point of view.
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I love Nigel Marsh
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