The Gruen Transfer to return with more episodes

Gruen Transfer, MumbrellaThe Gruen Transfer, the show about the Australian advertising industry, is set to make its third season return on Wednesday, June 16.

Co-created and produced by Andrew Denton, it will air on ABC1 at 9pm, with the number of episodes increasing from 10 to 12.  

Wil Anderson will return as host together with regulars including Todd Sampson, Leo Burnett CEO; Russel Howcroft, George Patterson Y&R chairman and managing director; Jane Caro, freelance copywriter, lecturer, author and media commentator; and Matt Eastwood, DDB national creative director and vice chairman.

The finale episode of the second series delivered an audience of 1.3m.

An episode last year courted much controversy when the ABC ruled that a segment could not go to air, after deciding that an ad created by Adam Hunt, previously from The Foundry, was inappropriate.

Through the two seasons, The Gruen Transfer has averaged more than a million viewers a week. It holds the record for the biggest ever debut of a light entertainment program on ABC TV.

The first episode in 2008 was seen by 1.287 million viewers.

The Gruen Transfer is a Zapruder’s other films co-production with ABC TV. Executive Producers are Andrew Denton, Anita Jacoby and Sophia Zachariou. The show was co-created by Andrew Denton and Jon Casimir.

Segments returning including The Pitch, where two agencies compete to sell the unsellable. There will also be more exclusive and extended content on its website.

The show will be repeated at 8:30pm on Thursdays.


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